When Raising More Money is Easier than Raising Less
May 1st, 2011
Many small non-profits view having a “low goal” as a way to ensure success. This is especially when an organization is considering its first capital campaign. An easily reached goal often, however, results in lower levels of giving from those capable of a higher level of financial investment in your organization.
Adobe Flash Player not installed or older than 9.0.115!
3:36 minutes
When Raising More Money is Easier than Raising Less
One-Page Discussion Guide
To avoid the need to take notes, we recommend you download and read the Review and Discussion Guide pdf file before viewing. Click on the link below to download:
Download One-Page Discussion Guide (.pdf)
Making Space for Wealthy (and Well-known) People at Your Table
April 1st, 2012
In The Spirituality of Fundraising, Catholic theologian and author Henri Nouwen has a lot to say about the concept of making space for wealthy people at the table. Accepting someone for who they are does not mean ignoring their life’s circumstance and financial circumstances. It does mean recognizing that for many people their financial situation (whether wealthy or poor) is not how they define themselves—and not how they want to be seen by those around them.
Setting Aside Emotional Space and Time for the Older Donor
March 1st, 2012
For the older donor, a fundraising visit may be far more than simply time with the representative of an organization they care about. For the fundraiser, such visits may “open a door” into a deeper level of self-understanding both personally and professionally.
When “No” is actually “I don’t want to talk about it.”
February 1st, 2012
The most successful fundraisers have a unique gift for understanding the meaning or message behind the words spoken by a donor. This talent is especially helpful when dealing with older donors.
Signs of a Donor’s Emotional Connectedness to Your Organization
January 1st, 2012
One key to successful fundraising is a clear understanding of important connecting points between the organization and the donor. Among the most important are those points of emotional connectedness between the donor and your organization.
Fundraising can be thought of, metaphorically, as falling into two categories: “Heart” and “Head” fundraising. These two concepts are often helpful for evaluating and examining how a particular donor relates to or connects with your organization.
We often hear the statement “He is a good salesman, so he would be a good fundraiser.” If fundraising at its core is grounded in partnership, then there are other phrases that more accurately describe the fundraising process.
Small Windows into Life: How We Experience the World Around Us
October 1st, 2011
How do potential donor’s view and form opinions about your non-profit? Often it is through small windows or, metaphorically speaking, “peepholes” that then shape their wider perception of your organization and work.
Free Video Index
