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Free Videos for 2011-2012

Small Windows into Life: How We Experience the World Around Us
4:45 minutes – October, 2011
How do potential donors view and form opinions about your non-profit? Often it is through “small windows” or, metaphorically speaking, “peepholes” that then shape the donor’s perception of your organization and work.

The Fundraiser as Guest
4:39 minutes –November, 2011
We often hear the statement “He is a good salesman, so he would be a good fundraiser”. If fundraising at its core is grounded in partnership, then there are other phrases that more accurately describe the fundraising process.

Heart vs. Head Fund-Raising
5:11 minutes – December, 2011
Fundraising can be thought of, metaphorically, as falling into two categories: “Heart” and “Head” fundraising. These two concepts are often helpful for evaluating and examining how a particular donor relates to or connects with your organization.

Signs of a Donor’s Emotional Connectedness to Your Organization
5:11 minutes – January, 2012
One key to successful fundraising is a clear understanding of important connecting points between an organization and a donor. Among the most important are points of emotional connectedness that are often expressed in very unexpected ways.

When “No” is Actually “I Don’t Want to Talk About It.”
3:00 minutes – February, 2012
For many older donors, a discussion about planned giving may be difficult for a wide variety of reasons. In this context, it is important to be attuned to the fact that “no” may have multiple meanings that can be misinterpreted by the fundraiser.

Setting Aside Emotional Space (and Time) for the Older Donor
7:16 minutes – March, 2012
This video opens a window into a greater understanding of the importance that a visit may play in the life of an older donor. It also provides insight into fundraising as a profession that is grounded in deepening and embracing such relationships.

Making Space for Wealthy (and Well-Known) People at Your Table
7:38 minutes –April, 2012
In his book, A Spirituality of Fundraising, author and theologian Henri Nouwen has a lot to say about the concept of making space for wealthy people at the table. Accepting someone for who they are does not mean ignoring their life circumstances. It does, however, mean recognizing that for most people their financial circumstances (whether wealthy or poor) is not the primary lens through which they see themselves and not how they want to be seen by those around them.

When Raising More Money is Easier than Raising Less
3:36 minutes – May, 2012
Many small non-profits view having a “low goal” as a way to ensure success. This is especially when an organization is considering its first capital campaign. An easily reached goal often, however, results in lower levels of giving from those capable of a higher level of financial investment in your organization.

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Heart of Fundraising: Nurturing Relationships Video Series