A common challenge facing many non-profit organizations and educational institutions is how to evaluate the effectiveness of the institution's development program and identify areas where changes will result in increased revenue and the improvement of services provided. Executives, presidents, and governing board members often ask:

• Is our development program adequately staffed and/or funded?
• Where are our strengths and weaknesses?
• What ratio of "in-office" to "out-of-office" time is necessary, given the size, scope, and nature of our program?
• What should be the role of our president, executive, and/or board, given the nature and scope of our development program?
• Are we focusing our time and resources in the areas that have maximum gift potential?
• How can we more effectively identify, cultivate, and solicit gifts?
• Do we need new office procedures, tracking systems, and/or software?
• Are we read, organizationally, to implement a capital campaign?

Outside counsel is often needed to evaluate the effectiveness of a
development program and identify areas where change is needed.