Most nonprofits have important stories to tell, but too often we do not fully understand what inspires our participants and donors to join with us in common cause. As a result our communication is not as targeted, strategic, meaningful and effective as it could be. There are a number of key questions to ask when thinking about your communications efforts:

• Have we asked our constituents what they value most about their experiences with our organization?
• Do we understand how we are differentiated from other similar organizations?
• Are we clear about the core values that drive our organization and have we translated those into a Core Brand Message or Brand Promise?
• Do we have a consistent Brand Identity that is reinforced through our logo, tag line, elevator speech and other forms of communication?
• Are we telling our story in the most compelling way and do our constituents clearly understand the impact of their gifts?
• Are we able to track and measure promotion and outreach efforts so that we can direct resources to the most effective strategies?

We can help you assess your communication and marketing program,
gather critical feedback from constituents through surveys, focus
groups and personal interviews, and develop the core messages
to drive your organizational communication. We can draft your
collateral materials and have written more than 40 winning Cases
for Support. We can provide comprehensive communications
support for your organization and capital campaign.